LOVE IS LOVE
A tribute to joy and affection by showing everyone is
equally worthy.
Kunde
LAGUNEN STORSENTER
År
2021
«Love is Love» campaign emerges from the multiple rainbow colors and is inspired by the values of love, joy and diversity. It is created as a non-commercial campaign, launched during the pride month celebrations as a tribute to all of us.
Colorful visuals
We set out to build a campaign driven by diverse colour blocking, motif inspired by the Rainbow Flag, to communicate happiness, joy, diversity and through these values communicate that we, as humans, need each other. Our goal was to convey Love is Love regardless of etnicity, gender, age or orientation.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Mangfold
Store representatives from all of Lagunen joined our efforts and became part of the message and continuity of our campaign. All the creative assets that were created with them where then shared in digital and social channels.
