LOVE IS LOVE
A tribute to joy and affection by showing everyone is
«Love is Love» campaign emerges from the multiple rainbow colors and is inspired by the values of love, joy and diversity. It is created as a non-commercial campaign, launched during the pride month celebrations as a tribute to all of us.
We set out to build a campaign driven by diverse colour blocking, motif inspired by the Rainbow Flag, to communicate happiness, joy, diversity and through these values communicate that we, as humans, need each other. Our goal was to convey Love is Love regardless of etnicity, gender, age or orientation.
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Store representatives from all of Lagunen joined our efforts and became part of the message and continuity of our campaign. All the creative assets that were created with them where then shared in digital and social channels.